網(wǎng)站營(yíng)銷(xiāo)推廣策略

營(yíng)銷(xiāo)策劃及組織
Marketing planning and organization北京網(wǎng)站建設(shè)公司尚品中國(guó)：網(wǎng)站初期實(shí)行“病毒式營(yíng)銷(xiāo)”。通過(guò)朋友邀請(qǐng)加入，網(wǎng)站推廣。首先在高校內(nèi)進(jìn)行推廣，拉朋友、同學(xué)進(jìn)入該網(wǎng)站。這是網(wǎng)站聚合人氣時(shí)期，也是關(guān)乎網(wǎng)站未來(lái)成功的關(guān)鍵時(shí)期。我們將通過(guò)各大學(xué)校論壇，貼吧、高校學(xué)生代理實(shí)施營(yíng)銷(xiāo)。具體主要是通過(guò)全方位的立體推廣，讓大家了解大學(xué)生創(chuàng)業(yè)聯(lián)盟、使用大學(xué)生創(chuàng)業(yè)聯(lián)盟、進(jìn)而推廣大學(xué)生創(chuàng)業(yè)聯(lián)盟。
The Beijing website construction company luxuries China: early implementation of " viral marketing website ". Through a friend invited to join, website promotion. First in Colleges and universities to promote, pulling the friends, students enter the site. This is the site polymerization popularity period, is also about the site of the future success of crucial period. We will go through each university forum, post bar, college students' implementation of agent marketing. The concrete is mainly through a full range of three-dimensional extension, let everyone know the students union, the use of College Students Venture Alliance, and promote the students union.

對(duì)于網(wǎng)站成長(zhǎng)與發(fā)展，我們的營(yíng)銷(xiāo)目標(biāo)用戶(hù)先由原來(lái)的仰恩大學(xué)學(xué)生，接下來(lái)向其他高校推廣。這時(shí)的網(wǎng)站已經(jīng)聚集相當(dāng)多的資源和美譽(yù)度。但我們的在這一時(shí)期的營(yíng)銷(xiāo)應(yīng)該是長(zhǎng)遠(yuǎn)和忠誠(chéng)度的營(yíng)銷(xiāo)。我們的團(tuán)隊(duì)不贊成僅僅立足于周邊高校的營(yíng)銷(xiāo)。我們希望在一些一級(jí)城市做網(wǎng)站推廣。施行營(yíng)銷(xiāo)中的“先難后易”策略。這樣的結(jié)果是不僅擴(kuò)大網(wǎng)站的知名度，而且他們的行為和這些地區(qū)的推廣成功會(huì)對(duì)其他人群和二線城市產(chǎn)生極大的示范作用。
Website for growth and development, our marketing target user first from the Yang'en University student, next to other colleges and universities to promote. The site has gathered considerable resources and reputation. But we in this era of marketing should be long-term and loyalty marketing. Our team didn't approve only based on the surrounding colleges and universities marketing. We hope that on some level city site promotion. Implementation of marketing in the " difficult " strategy. Such a result is not only to expand the popularity of the website, and their behavior and the region to promote the success of other people and city have a great role model.

目標(biāo)市場(chǎng)及其分析：
Target market and its analysis:

準(zhǔn)確的目標(biāo)市場(chǎng)細(xì)分是網(wǎng)站推廣成功的的關(guān)鍵。
Accurate market segmentation is the key to success of website promotion.

大學(xué)生創(chuàng)業(yè)聯(lián)盟的用戶(hù)群立足于在校大學(xué)生或者是應(yīng)屆畢業(yè)生，及其它想要，或者將要自主創(chuàng)業(yè)的畢業(yè)大學(xué)生提供服務(wù)。這些大學(xué)生是時(shí)尚與網(wǎng)絡(luò)的追逐和建設(shè)者。他們這些群體即穩(wěn)定而又具有可塑性。
College Students Venture Alliance group of users based on college students or graduates, and others want to start their own businesses, or graduate students to provide services. These students are fashion and network chase and builder. These groups that stability and plasticity.

大學(xué)生對(duì)網(wǎng)絡(luò)訴求多樣化，但以?shī)蕵?lè)消遣為主。根據(jù)“使用與滿(mǎn)足”學(xué)說(shuō)，大學(xué)生對(duì)網(wǎng)絡(luò)文化的需求有認(rèn)知的需要、情感的需要、個(gè)人整合的需要、社會(huì)整合的需要、舒解壓力的需要等。在大學(xué)生中，網(wǎng)絡(luò)文化消費(fèi)的訴求主要表現(xiàn)在以下方面：通過(guò)網(wǎng)絡(luò)游戲、網(wǎng)絡(luò)音樂(lè)、網(wǎng)絡(luò)影視、網(wǎng)絡(luò)文學(xué)等實(shí)現(xiàn)休閑娛樂(lè)訴求；通過(guò)從事博客、播客等活動(dòng)，表達(dá)個(gè)人的情感、思想；通過(guò)在網(wǎng)絡(luò)中參與討論、聊天等實(shí)現(xiàn)情緒宣泄和自我調(diào)節(jié)；通過(guò)電子郵件、即時(shí)通信實(shí)現(xiàn)社會(huì)交往和社會(huì)參與；通過(guò)博客等實(shí)現(xiàn)個(gè)人信息訴求，塑造自我形象；使用搜索引擎、遠(yuǎn)程教育等學(xué)習(xí)與管理平臺(tái)實(shí)現(xiàn)個(gè)人知識(shí)更新等。還有就是大學(xué)生的模仿和從眾心理較為普遍。而我們的創(chuàng)業(yè)平臺(tái)應(yīng)該可以先把大學(xué)生創(chuàng)業(yè)這個(gè)主打領(lǐng)域做大做好，這就需要一個(gè)長(zhǎng)期，并且穩(wěn)定的集體，需要有熱心的斑竹及一批具有思想，并且能夠付諸行動(dòng)的活躍會(huì)員。并且以此逐漸擴(kuò)展論壇的其他領(lǐng)域的涉獵，這樣多元化的模式才能夠滿(mǎn)足于當(dāng)今大學(xué)生的多元化的生活方式，及對(duì)多方面知識(shí)的求知欲，以此來(lái)適應(yīng)當(dāng)前激烈的網(wǎng)絡(luò)競(jìng)爭(zhēng)。
The university student to the network demand diversity, but mainly to entertainment. According to the " uses and gratification theory, " the university student to the network culture needs need for cognition, emotional needs, personal integration needs, social integration needs, ease the pressure on the need to wait. Among college students, network culture consumption demand is mainly manifested in the following aspects: through the network game, network music, network television, network literature achieve recreational demand; through blogs, podcasts and other activities in the expression of personal feelings, ideas, through the network; participate in discussions, chat to achieve emotional catharsis and self-regulation; via email, instant communication to realize social interaction and social participation; through blogs and other personal information demand, model self-image; use search engines, such as distance education learning and management platform for realizing personal knowledge updating. There is a college student and a parody of conformity psychology general. While our business platform should put the students the main field to expand, it needs a long-term and stable, the collective, have enthusiastic, and a number of ideas, and the ability to put into action the active member. And then gradually extended to other areas of reading forum, such that a plurality of patterns can meet in the present-day college students' diversified lifestyle, and more knowledge of thirst for knowledge, in order to adapt to the current fierce competition in the network.

市場(chǎng)推廣及手段：
Market promotion and means:

1、搜索引擎登錄
Search engine log

據(jù)分析中小型網(wǎng)站大量的流量都是來(lái)自搜索引擎，有的網(wǎng)站流量百分之八十以上來(lái)自搜索，網(wǎng)站建設(shè)好可以登錄各大搜索，廣大的客戶(hù)才可以在百度等搜索上搜到網(wǎng)企業(yè)的網(wǎng)站。
According to the analysis of medium or small website a lot of traffic comes from search engine website traffic, some eighty percent above comes from search, website construction can log in each big search, the majority of customers can be in Baidu search search network enterprise website.

2、搜索競(jìng)價(jià)廣告
Ads Search about

現(xiàn)在企業(yè)最常用的應(yīng)是搜索競(jìng)價(jià)的廣告，較常用的百度競(jìng)價(jià)(百度目前新推出專(zhuān)業(yè)版)和google的關(guān)鍵詞廣告即Google AdWords 。
Now the most commonly used should be the search for advertising, more commonly used ( Baidu Baidu for the launch of the new professional edition ) and Google Google AdWords keyword advertising.

3、搜索引擎優(yōu)化
Search engine optimization

這個(gè)就是大家常見(jiàn)的SEO網(wǎng)站優(yōu)化，針對(duì)企業(yè)網(wǎng)站的分析，對(duì)相關(guān)的關(guān)鍵詞，在搜索引擎做一下優(yōu)化，可以排在各大搜索的前面，可以為企業(yè)帶來(lái)相關(guān)的轉(zhuǎn)化?！?br /> This is all common SEO website optimization, for enterprise website analysis, the relevant keywords in the search engine optimization, do, can be ranked in the search of the front, can bring for the enterprise relevant transformation.

4、友情鏈接
Links

作好友情鏈接對(duì)網(wǎng)站也可以帶來(lái)相關(guān)的流量和排名，企業(yè)在作友情鏈接時(shí)要注意對(duì)方網(wǎng)站的相關(guān)性，要和自己公司的網(wǎng)站內(nèi)容有相關(guān)。
For links to websites can also bring the relevant traffic and ranking, enterprises in the links to other websites relevance, and their own company website content related.

5、網(wǎng)站網(wǎng)址的鏈接
Website links

現(xiàn)在有許多網(wǎng)站網(wǎng)址比如hao123,265等，但是大多數(shù)企業(yè)加入話比較困難的，可以找一下行業(yè)類(lèi)的網(wǎng)站網(wǎng)址加入。
There are now many websites such as hao123265, but most enterprises to join the words more difficult, can look for industry website URL to join.

6、購(gòu)買(mǎi)外鏈
Purchasing chain

現(xiàn)在搜索收錄，在搜索里面網(wǎng)站權(quán)重來(lái)說(shuō)，如果網(wǎng)站有足夠優(yōu)秀的外鏈，企業(yè)網(wǎng)站的排名會(huì)高，搜索收錄的也會(huì)多和快，買(mǎi)外鏈接時(shí)要注意網(wǎng)站的相關(guān)性和是否收錄正常。
Search now included, inside the search website weight, if the site has enough good outside catenary, enterprise website will rank high, search results will more quickly, outside buying links to the attention to the site of the correlation and is indexed to normal.

7、BBS論壇推廣：
BBS forum to promote:

不要直接發(fā)廣告： 這樣的帖子很容易被當(dāng)作廣告貼被刪除。
Don't send advertising: this post is easy to be used as the ads be removed.

用好頭像，簽名： 頭像可以專(zhuān)門(mén)設(shè)計(jì)一個(gè)，宣傳自己的品牌，簽名可以加入自己論壇的介紹和連接，要讓你論壇的連接灑遍互聯(lián)網(wǎng)的每個(gè)角落。
Use of avatars, signatures: avatar can be designed a, promote their own brands, signature can add their own forum for the presentation and connection, to let you forum connecting all over the Internet in every corner.

發(fā)貼要求質(zhì)量第一： 發(fā)貼不在乎發(fā)貼的數(shù)量多少，發(fā)的地方多少，而帖子的質(zhì)量特別重要，為什么呢?因?yàn)榘l(fā)的多，但總體流量不多，我們發(fā)貼，關(guān)鍵是為了讓更多大額人看，變相的宣傳自己的網(wǎng)站。所以追求的是最終流量。所以發(fā)高質(zhì)量的帖子，專(zhuān)注一點(diǎn)，可以花費(fèi)較小的精力，獲得較好的效果。
The quality requirements of the first: the don't care about the number of how many, the place number, and post quality is particularly important, why? Because many, but the overall flow, we post, the key is to let more people see large, disguised to promote your site. So is the pursuit of the final flow. So high quality posts, focus on one point, can spend less energy, to obtain better results.
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