營銷型網(wǎng)站制作中的權(quán)威策略應(yīng)用

號稱“最大”和“第一”是營銷型網(wǎng)站建設(shè)中最簡易和實用的權(quán)威策略。
Known as the "biggest" and "first" is the authority of the most simple and practical strategies of marketing type website construction.

我們經(jīng)?？梢钥吹骄W(wǎng)站號稱“中國最大”和“中國第一”。比如優(yōu)酷網(wǎng)：“中國第一視頻網(wǎng)站”；搜狐：“中國最大的門戶網(wǎng)站”；迅雷：“中國最高清的影視視頻門戶”等，諸如此類的例子很多，這里就不一一列舉了，請各位自己去查看。當(dāng)然這個策略并不是所有網(wǎng)站都在用。
We can often see the site known as the "China" and "China first". For example, youku.com: "China's first video website Sohu";: "China's biggest portal website"; the thunder: "China's high-definition video portal", many examples and so on, here is not the one one listed, please check. Of course, this strategy not all websites are using.

這是營銷型網(wǎng)站制作中最普遍也是最屢試不爽的營銷型網(wǎng)站策略之一。對于很多營銷型網(wǎng)站建設(shè)人員來說，這個策略并沒有任何技術(shù)含量，但營銷型網(wǎng)站制作人員不是傻瓜，都是聰明人，用老土的方法，自然有它的道理。
This is one of the most common marketing type website strategy and most have proved effective every time the marketing type site production. For many marketing type website construction workers, this strategy has no technical content, but the marketing website production staff is not a fool, are smart, with the old-fashioned way, and there's a reason.

為了凸顯更多的權(quán)威性，使用第三方的明確數(shù)字也是增加權(quán)威性力量的重要方面。尚品中國就采用了類似的方式，把用戶規(guī)模、單日訪客、每日瀏覽量、谷歌2008年TOP10的中文互聯(lián)網(wǎng)品牌等數(shù)據(jù)展示出來。
In order to highlight the more authority, clear digital use third party is an important aspect of the increasing power of authority. Luxuries China used a similar approach, the user scale, daily visitors, daily pageviews, Google TOP10 2008 Chinese Internet brands such as data display.

為什么這么多知名企業(yè)樂此不疲呢？除了可以樹立行業(yè)地位，在進行商務(wù)合作、投融資等方面擁有更多優(yōu)勢外，其實也在向那些新用戶傳達信息，互聯(lián)網(wǎng)千千萬萬的用戶中絕大多數(shù)是普通的“小白”用戶，而不是資深的IT從業(yè)人員，所以，賦予“最大”之類的頭銜，其實是一個心理暗示，就是運用了最簡單的權(quán)威暗示策略。
Why so many well-known enterprises always enjoy it? In addition to establish the status of the industry, has more advantages in the aspects of business cooperation, investment and financing, but also to those new users to transmit information, the vast majority of Internet users in the thousands on thousands of ordinary "white" users, rather than the senior IT professionals, therefore, give the "maximum" like the title, in fact is a psychological suggestion, is the use of the most simple authority suggestion strategies.

為什么權(quán)威策略這么好用呢？
Why the authority policy so well?

“巴菲特說一句話，大家都愿意聽，不管他是否說對，就像經(jīng)濟危機的時候，巴菲特也可能沒有把握，但是大家相信他，是因為人需要確定性，需要一個主心骨，告訴他什么是對的，什么是錯的。”——原句來源于互聯(lián)網(wǎng)，這就是權(quán)威存在的原因。
"Buffett said a word, we are willing to listen to, regardless of whether he said to, as the economic crisis, Buffett may also not sure, but we believe in him, because people need certainty, the need for a backbone, tell him what is right, what is wrong." -- the original sentence from the Internet, this is the reason of the existence of authority.

深層原因則源自于我們童年的經(jīng)歷，小時候，父母和老師是權(quán)威，他們的一舉一動對幼年期兒童的心理模式有深刻的影響，很多小朋友小時候最大的理想就是成為老師這樣的人。從小我們就被教導(dǎo)要聽父母的話、聽老師的話，只有聽話才能得到獎勵，不聽話則會被懲罰，由此養(yǎng)成了尊崇權(quán)威的心理基礎(chǔ)。長大了人們?nèi)匀灰蕾嚈?quán)威，比如你的老板、政府、法院、專家、媒體等。由于這些人或者組織處于優(yōu)勢地位，擁有更多的信息和權(quán)力，小時候的慣性依然存在，如果聽從這些權(quán)威的話，則可能不會出錯，反之，則可能面臨懲罰。
The deep reason derives from our childhood, childhood, parents and teachers are the authority, their every act and every move has profound influence on the mental model of young children, many children when the biggest ideal is to become a teacher of such people. From childhood we are taught to obey their parents, listen to the teacher, only listen to be rewarded, not obedient will be punished, thus formed the psychological basis of respected authority.Older people still rely on the authority, such as your boss, the government, the court, experts, media etc.. Because these people or organizations in the dominant position, have more information and power, small inertia still exist, if you listen to these words of authority, may not go wrong, on the contrary, it could face punishment.

另外，也源自于搭便車的心理，因為有了權(quán)威指路，按照他們的方向去行動，就可以減少思考和努力，更快達成自己的目標。比如人們很少去質(zhì)疑醫(yī)生，因為他們是專業(yè)的，所以會產(chǎn)生盲從心理，即聽從他們的意見是對的。
In addition, also stems from the rider psychological, because of the authoritative guide, to act according to their direction, can reduce the thought and effort, faster to reach your goals. For example, people seldom go to question a doctor, because they are professional, it will produce a slavish psychology, namely, listen to their opinions are right.

這種權(quán)威的條件反射意識根植于每個人的內(nèi)心深處，在文化層面和社會組織層面不斷地強化人們對權(quán)威的服從意識，慢慢地這就是成為一種不假思索的條件反射，即對權(quán)威下意識的認同。
Conditioned reflex consciousness of authority rooted in everyone's heart, on the aspect of culture and social organization continues to strengthen people's obedience to authority consciousness, slowly this is become a reflex without thinking, namely the authority consciousness of identity.

今天所謂的意見領(lǐng)袖就是權(quán)威，常常在媒體和營銷型網(wǎng)站制作中出現(xiàn)他們的身影。比如仁和的廣告，經(jīng)常出現(xiàn)王剛、陳道明、劉謙、周杰倫等明星，目的是通過他們的權(quán)威力量來影響消費者。
Today the so-called opinion leader's authority, often appear in the media and marketing type site production. For example, ads, Wang Gang, Chen Daoming, Louis Liu often appeared, Jay Chou and other stars, the purpose is to influence consumers through their power of authority.

關(guān)于營銷型網(wǎng)站制作權(quán)威策略的運用，是營銷型網(wǎng)站制作中最基礎(chǔ)的營銷策略，是作為營銷型網(wǎng)站制作人員必備的一項實用技能。
A marketing type site production using authority strategy, is the most basic marketing type site in making marketing strategy, as a marketing type site for a practical skills required.