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分析網(wǎng)站優(yōu)化中存在的溝通障礙

來(lái)源:尚品中國(guó)| 類型:網(wǎng)站百科| 時(shí)間:2013-03-22
分析SEO網(wǎng)站優(yōu)化中存在的溝通障礙在任何一個(gè)seo公司中都會(huì)有設(shè)計(jì)師,產(chǎn)品經(jīng)理和營(yíng)銷專員,而將這三者很好聯(lián)系在一起最好的方式是溝通,三者之間溝通出現(xiàn)問(wèn)題,只會(huì)浪費(fèi)大家的時(shí)間和溝通成本的投入,在很多seo公司中都存在這樣的溝通障礙,比如:視覺(jué),交互以及用戶體驗(yàn)需求方過(guò)多干涉在營(yíng)銷推廣設(shè)計(jì)中,一些諸如色彩,質(zhì)感以及樣式設(shè)計(jì)等專業(yè)層面上的問(wèn)題。
Analysis of communication barriers exist SEO website optimization in any one SEO company will have designers, product managers and marketing specialist, and the three good contact is the best way to communicate together, between the three communication problems, will only waste your time and communication cost, there are communication barriers, such as in many SEO companies: Visual, interactive and user experience demand too much interference in the marketing promotion design, such as color, texture and style design and other professional issues.

作為設(shè)計(jì)師應(yīng)該提前和需求方進(jìn)行溝通,明確確定設(shè)計(jì)主題,設(shè)計(jì)目的以及大致風(fēng)格,包括設(shè)計(jì)元素,布局,頁(yè)面色彩使用等,一檔前期大成一致的一件后,在后期的實(shí)現(xiàn)和最終的效果中就盡量不要做過(guò)多的返工工作。統(tǒng)一信息的傳達(dá)在溝通中,我們心里所想的100%,說(shuō)出來(lái)往往只有80%,但對(duì)方聽(tīng)到的最多只能是60%,聽(tīng)懂的卻只有40%,執(zhí)行時(shí)只有20%了,這就是因?yàn)樵跍贤ㄟ^(guò)程中對(duì)信息的表達(dá)和傳達(dá)不一致,但是執(zhí)行者對(duì)產(chǎn)品信息的理解產(chǎn)生偏執(zhí)。
As a designer should communicate in advance and the demand side, clearly determine the design theme, design objective and general style, including the elements of design, layout, color pages use a previous large, into a consistent, as far as possible not to do too much rework later in the implementation and the final effect. Unified information conveyed in the communication, we are thinking of 100%, it is often only 80%, but only up to hear the 60% understand each other, but only 40%, execution time is only 20%, this is because in the process of communication and communication of information is not consistent, but is the executor of products understanding the information to produce the paranoid.

為了避免這樣的問(wèn)題出現(xiàn),作為網(wǎng)站設(shè)計(jì)者要避免產(chǎn)品經(jīng)理說(shuō)一點(diǎn)做一點(diǎn)的窘境,在開(kāi)始一個(gè)項(xiàng)目之前就應(yīng)該先要了解整個(gè)項(xiàng)目的背景,一個(gè)整體的規(guī)劃,這樣就會(huì)從項(xiàng)目最根本的出發(fā)點(diǎn)設(shè)計(jì),了解產(chǎn)品的信息內(nèi)容。如何進(jìn)行有效的溝通傾聽(tīng)——了解現(xiàn)況,問(wèn)診——抓住問(wèn)題本質(zhì),分析——導(dǎo)入觀點(diǎn),解決——給出方案四步驟被成為seo優(yōu)化團(tuán)隊(duì)中有效溝通的四大宗旨。溝通的最終目的是為了達(dá)成一致的目標(biāo),每個(gè)上線的產(chǎn)品都并非是完美的,產(chǎn)品經(jīng)理和營(yíng)銷人員有各自的專業(yè)眼光,而設(shè)計(jì)師應(yīng)該在兩者之間選擇一個(gè)有利的平衡點(diǎn),適當(dāng)?shù)耐讌f(xié)和欣賞也是一種殘缺的美,有效的溝通需講究一定的策略和方法。
In order to avoid such problems, as a web designer to avoid product manager said one to do a bit of embarrassment, before starting a project should first understand the background of the project, an overall planning, this project will be from the most basic starting point design, understand the product information content. How to communicate effectively to listen -- understanding of the current situation, interrogation -- seize the nature of the problem, analysis -- into view, to solve the presented scheme -- four steps known as SEO optimization of the purpose of the four communicating effectively with your team. The final purpose of communication is to reach the same goal, each line of products is not perfect, product managers and marketers have their own professional perspective, the designer should select a favorable balance between, compromise and appreciation is also a kind of incomplete beauty, effective communication should pay attention to strategy and some of the methods of.
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