網站建設規(guī)劃書

一、 前 言

北京網站建設公司尚品中國：互聯網走到今天，也有十年的光景了，之間經歷了高潮和低谷，讓許許多多為之奮斗的人們興奮過，也沮喪過。三年前，當失去耐心的人開始疾呼互聯網是泡沫，大家不要陷進去的時候，中國互聯網仍然我行我素，走著自己該走的路。專家們對于互聯網企業(yè)將有90%關門的預言如今也不攻自破。這些風風雨雨讓許多真正了解互聯網的人終于看明白了一點：互聯網本身并不能創(chuàng)造產值，它是一個服務性行業(yè)。
Beijing website construction company Luxuries: Chinese Internet go to today, also has ten years, between experienced ups and downs, let many fighting for people excited, and depressed. Three years ago, when people began to lose patience with words is the Internet bubble, you don't fall into the trap of time, Chinese Internet still persist in one's old ways, and go your own way. The experts in the Internet business will have 90% prediction of collapse of itself closed now. These groundless talk so many really know the Internet people finally realize a point: the Internet itself does not create value, it is a service industry.

透過泡沫看本質，可以讓我們明白很多，互聯網不是神話，而是實實在在的一個媒體、一種工具、一條途徑。認清了這些，我們就發(fā)現，原來互聯網真的很有用，如果你懂得利用的話。
Looking at the essence through the foam, can let us understand a lot of, the Internet is not a myth, but in reality a media, a tool, a way. Understand these, we found, that the Internet is really useful, if you know how to use it.

傳統(tǒng)企業(yè)同互聯網聯姻，借助互聯網展示企業(yè)形象，發(fā)布產品信息，做好客戶服務已經成為業(yè)界的共識，成為現代企業(yè)發(fā)展中一個不可或缺的步驟；互聯網為企業(yè)服務，滲透到企業(yè)的生產、銷售、管理當中去，這也成為互聯網發(fā)展的重要模式之一。
The traditional enterprises with Internet connections, using the Internet to display corporate image, product information, good customer service has become the consensus of the industry, become a modern enterprise development an indispensable step; Internet service for the enterprise, penetrate into the business of production, sales, management, which has become one of the most important modes of Internet development.

讓我們構想一下企業(yè)利用互聯網之道的美好局面：
Let us imagine for a business using the Internet the situation better:

企業(yè)占領互聯網這一第四媒體的宣傳陣地，利用它面向全球展示了企業(yè)的形象、品牌、文化和產品；
Enterprises occupy the Internet this fourth media advocacy positions, using it for the global display a corporate image, brand, culture and products;

互聯網不僅僅是網站，更是一種高效高技術含量的管理方法和手段。企業(yè)通過互聯網的應用引進管理技術和觀念，豐富管理手段，倡導互動溝通和透明管理，提高企業(yè)管理效率和質量水平；
The Internet is not only a website, is a high technology content management method and means. The enterprise through the use of the Internet to introduce technology and management concepts, rich management means, promote communication and management, improve enterprise management efficiency and quality;

企業(yè)通過互聯網尋求產品的銷售新渠道，尋求更多的商業(yè)機會。對于這些，我們相信，如果能很好的利用互聯網，互聯網必將助企業(yè)一臂之力。
Enterprises through the Internet to seek the new sales channels, to seek more business opportunities. For these, we believe, if can be a very good use of the Internet, the Internet will help enterprise a helping hand.

二、明確建站目的
Two, a clear purpose

建設網站的目的對網站的計劃和實施會有決定性的作用，所以在建設網站前就應重視起來。一般企業(yè)建站的目的主要有：
Construction site for the purpose of the site plan and its implementation will have a decisive role in construction site, so the former should pay attention to. General purpose mainly enterprises website:

1、發(fā)布企業(yè)產品、服務信息
1, enterprise product release, information service

2、介紹企業(yè)歷史、輝煌成就
2、Introduction to corporate history, brilliant achievements

3、收集客戶反饋意見
Collect customer feedback

4、網上市場調查
The online market survey

5、開展網絡營銷
Developing network marketing

6、網上客戶服務
Online customer service

7、逐漸實施電子商務等
The progressive implementation of e-commerce

三、網站建設方法
Site construction method

是自建還是委托專業(yè)制作公司代理制作。因為條件限制，中小企業(yè)建設網站一般選擇委托專業(yè)公司代理制作，這樣可以省去招聘專業(yè)網站設計制作人員等費用。但在選擇代理公司時要認真考察，畢竟網頁設計等屬于較專業(yè)的事，要盡可能的多了解代理公司的設計制作能力和信譽。需要注意的是：
It is built or commissioned a professional production company agent production. Because the condition is restricted, small and medium-sized enterprises construction site general choose to entrust a Professional Company production, which can save the recruitment of professional web site design production staff costs. But in the choice of the Proxy Companies to be serious about, after all, webpage design is a kind of professional things, as much as you can in the understanding of the design production capacity and credibility of Proxy Companies. Be careful.

1、域名注冊
Domain name registration

域名可以說是企業(yè)的“網上商標”，所以域名的選擇上要與注冊商標相符合，以便容易記憶。在域名注冊時也要注意，現在有不少域名注冊服務商在注冊國際域名時，將域名的管理聯系人等項目改為自己的公司的信息，那么這個域名實際上并不為你所有。
The domain can be said is the " online trademark ", so the choice of domain name and the registered trademark conform to, so easy to remember. In the domain name registration should also pay attention to, there are a lot of domain name registration service providers in the international domain name registration, domain name management contacts and other items changed their company information, then the domain name does not actually for you all.

2、虛擬主機
Virtual host

雙線虛擬主機是網頁的存放空間，虛擬主機的優(yōu)劣和穩(wěn)定性直接影響網站訪問速度和SEO網站優(yōu)化，不要使用太過便宜的主機，空間適量即可，主要考察標準是帶寬、主機配置、CGI權限、數據庫、服務和技術支持。
Virtual hosting is webpage storage space, virtual host quality and stability directly affect the visit speed of website and SEO website optimization, do not use too cheap hosting, space can be mainly inspects the standard amount, bandwidth, host configuration, CGI permissions, database, service and technical support.

3、網頁設計（程序開發(fā)）
Webpage design ( program )

網頁設計要和公司的企業(yè)形象識別（VI）相符合，主要是根據建設網站的目的和功能，計劃一下需要什么樣的風格、是否需要安裝程序，如論壇、社區(qū)、留言?。ǚ答伇韱危┑?。
Webpage design and corporate identity ( VI ) compatible, based mainly on the construction site of the purpose and the function, plan to need what kind of style, whether need to install the program, such as a forum, community, guestbook ( feedback ).

四、制定網站建設計劃
Make website construction plan

大部分的企業(yè)建站缺少計劃，計劃主要是安排和協調企業(yè)相關部門共同去建設網站，UEO營銷型網站建設不是某個人或某個部門的事情。應該對企業(yè)的各個部門應該負責的事務進行統(tǒng)籌安排，計劃的主要內容包括：網站建設的時間安排、內容的收集整理、根據建站目的確定網站的功能、網頁設計是由企業(yè)自己做還是進行委托、網站測試發(fā)布、網站推廣、費用預算等。
Most of the establishment of enterprises lack of plan, program is mainly for arranging and coordinating relevant departments of the enterprise work together to build a website, UEO marketing website is not a person or department. Should the enterprise's each department should be responsible for the affairs of the overall arrangement, the main content of the plan includes: website construction schedule, content collection, according to the purpose of identifying functional sites, webpage design is done by the enterprise itself or entrust, site testing release, website promotion, cost budget.

通過以上的分析不難看出，網站建設是一項系統(tǒng)的工程，要結合自身的要求與經濟條件來決定，就馬鞍山的實際情況來看?？梢圆捎米越ㄅc委托的兩種方法，其網絡費用差別較大。
Through the above analysis, it is not difficult to see that, website construction is a systematic project, should consider its own requirements and economic conditions to decide on the actual situation of Ma'anshan. Can use since the with the commissioning of the two methods, the network cost difference.

本文發(fā)布于北京網站建設公司尚品中國http://m.yangsheng234.com/