UEO與SEO整合營銷

SEO是Search Engine Optimization的簡(jiǎn)稱，SEO中文意思是搜索引擎優(yōu)化。
SEO Search Engine Optimization is the abbreviation, SEO meaning in Chinese is Search Engine Optimization.

UEO是User Experience Optimization的簡(jiǎn)稱，UEO中文意思是用戶體驗(yàn)優(yōu)化。
UEO is User Experience Optimization abbreviation, UEO meaning in Chinese is the User Experience Optimization.

SEO搜索引擎優(yōu)化是建立在用戶搜索體驗(yàn)為中心的基礎(chǔ)上，通過提高網(wǎng)頁級(jí)別、建立合理的網(wǎng)站鏈接結(jié)構(gòu)、豐富網(wǎng)站內(nèi)容及表達(dá)形式，使網(wǎng)站自身設(shè)計(jì)符合搜索引擎規(guī)則、對(duì)搜索引擎友好，進(jìn)而在搜索引擎上獲得較高的排序權(quán)重。
SEO search engine optimization is based on users search experience as the center, and on the basis of improving the level, set up a web page through reasonable links to web site content and structure, the rich expression form, make their own website design conforms to the search engine rules, to the search engine friendly, and in the search engine ranking of weight gain higher.

UEO用戶體驗(yàn)優(yōu)化是建立在用戶體驗(yàn)為中心的基礎(chǔ)上，通過站內(nèi)優(yōu)化和站外優(yōu)化，從用戶的立場(chǎng)來看，達(dá)到用戶在網(wǎng)站外能更輕松，更愉快，更快捷的找到想要的信息。從企業(yè)的立場(chǎng)來看，達(dá)到對(duì)搜索引 擎友好，獲得更好的排名，與用戶建立良好的合作關(guān)系，從而最大程度上獲得理想的收益。一定要充分考慮用戶體驗(yàn)優(yōu)化與搜索引擎優(yōu)化相結(jié)合的方式。
UEO user experience is based on the optimization user experience as the center, and on the basis of optimization and stood by in the station the optimization, from the user's standpoint, to users in the website can be more relaxed, more happy, more efficient to find the desired information. From the standpoint of the enterprise, to search led to holding a friendly, get better ranking, and users established good relations of cooperation, thus maximum degree obtained the ideal income. Must be fully consider the user experience optimization and search engine optimization combination method.

UEO的追求目標(biāo)是：用戶，搜索引擎，企業(yè)都能實(shí)現(xiàn)自己的利益，從而實(shí)現(xiàn)三盈。
UEO goal is: users, search engine, the enterprise can realize their interest, so as to realize the three full.

SEO與UEO有效結(jié)合 網(wǎng)站優(yōu)化的最高境界
SEO and UEO effective combination of the highest state of optimized your site

例如網(wǎng)站制作是優(yōu)先考慮關(guān)鍵詞排名流量？還是注重時(shí)尚美觀呢？
For example the website production is considered the keywords ranking flow? Or pay attention to fashionable and beautiful?

眾所周知企業(yè)站是為了固定老客戶瀏覽，和企業(yè)的門戶用來營銷的比較少。所以側(cè)重點(diǎn)在用戶體驗(yàn)。在不損害用戶體驗(yàn)的情況下對(duì)搜索引擎優(yōu)化不要為了搜索引擎而去做網(wǎng)站，從用戶體驗(yàn)優(yōu)化角度去營銷自己的網(wǎng)站，一切為了用戶去設(shè)計(jì)，才是網(wǎng)站最好的成功之路。
As is known to all enterprise stand to fixed old customer to browse, and enterprise portal to marketing less. So the emphasis in the user experience. Without prejudice to the user experience of search engine optimization don't in order to search engine and a site from the user experience optimization Angle to marketing your own web site, all for the user to design, is the web site of the best way to success.

UEO是針對(duì)用戶而言的，是使網(wǎng)站開發(fā)和設(shè)計(jì)人員更注重人性化的方面，注重通過提升用戶體驗(yàn)來使得網(wǎng)站能夠?qū)τ脩舾呶?。UEO的提出不是相對(duì)于SEO，而是基于SEO的，或者說兩者是需要兼顧的。只有并舉SEO與UEO，做好內(nèi)容和用戶體驗(yàn)，網(wǎng)站才能更好的體現(xiàn)自身的價(jià)值。用戶體驗(yàn)優(yōu)化才是網(wǎng)站最終的優(yōu)化，只要用戶體驗(yàn)得到了改善，相信沒有人敢忽視口碑傳播的效果。
UEO is based on the user's character, is to make web development and design staff pay more attention to the human nature, pay attention to the user experience through ascension to make web site to more attractive to the user. The UEO put forward is not relative to SEO, but on the SEO, or both of both is need. Only and SEO and UEO, completes the content and the user experience, the website can better reflect the value of their own. The user experience is the site of the optimization of the final optimization, as long as the user experience is improved, believe that no one dare to neglect of the spread of word-of-mouth effect.

SEO技術(shù)的升華版本的可見性，針對(duì)互聯(lián)網(wǎng)技術(shù)的發(fā)展和計(jì)算機(jī)使用的普及，使用計(jì)算機(jī)的人將會(huì)越來越多，而在互聯(lián)網(wǎng)上的業(yè)務(wù)領(lǐng)域也會(huì)越來越廣闊?；ヂ?lián)網(wǎng)上的網(wǎng)頁數(shù)量也將會(huì)隨之海量增加，懂計(jì)算機(jī)的人越多了，人人都會(huì)做站。那么，可想而知了，在未來的世界里，搜索引擎將存在著技術(shù)上的瓶頸。如此多的海量信息，怎么才能找出其中哪些內(nèi)容是有價(jià)值，而且隨著詞匯的增加，關(guān)鍵詞的數(shù)量將會(huì)不可估量，畢竟網(wǎng)絡(luò)上新的名詞經(jīng)常更新是很經(jīng)常的事。所以，未來的搜索引擎技術(shù)，必定會(huì)拋棄關(guān)鍵詞的概念，而會(huì)采取語意搜索的新技術(shù)。因此，在這一點(diǎn)上，目前的SEO技術(shù)就將被淘汰。而新的技術(shù)正是由于其完美地針對(duì)Web2.0的技術(shù)要求，因此會(huì)在很大的程度上受搜索引擎所歡迎。所以，新的SEO技術(shù)出現(xiàn)是必然的。
SEO technology the sublimation of version of the visibility, in view of the development of the technology of the Internet and the popularization of computer use, those who use a computer will be getting more and more, while on the Internet business areas will be more and more wide. Internet web page number will then mass increase, the more people know computer, everyone will do stand. So, it can be imagined, in the world of the future, search engine will exist technical bottleneck. So many of the mass information, how can I find out which one what content is valuable, and with the increase of vocabulary, the number of key words will be invaluable. After all, the network new term often update is very often. So, the future of the search engine technology, will abandon the concept of keywords, and will take the semantic search of new technology. So, at this point, the current SEO technology, will be washed out. The new technology is due to its perfect according to the technical requirements of the Web2.0, and therefore to a great extent by the search engines are popular. So, the new SEO technology appear is inevitable.

SEO技術(shù)在未來世界的地位將受到嚴(yán)重挑戰(zhàn)，如果不進(jìn)行變革，將會(huì)被市場(chǎng)競(jìng)爭(zhēng)給淘汰。那么將是UEO興起的開始，而且UEO已經(jīng)開始進(jìn)入了人們的眼球。
SEO technology in the future of the world will be serious challenge status, if not to change, will be the market competition to eliminated. So will be the beginning of UEO rise, and UEO has begun to enter people's eye.

網(wǎng)站優(yōu)化中最主要的兩大模塊就是SEO(搜索引擎優(yōu)化)和UEO(用戶體驗(yàn)優(yōu)化)，他們的各自作用不大相同，SEO主要是實(shí)現(xiàn)搜索引擎排名，UEO主要是實(shí)現(xiàn)用戶良好的感受。
Website optimization of the main two big modules is SEO (search engine optimization) and UEO (user experience optimization), their respective function quite different, SEO is to realize the main search engine ranking, UEO mainly is to realize the user good feelings.

目前為止，在我們國內(nèi)基本上的人都是走兩個(gè)極端，要么就是走SEO的路，網(wǎng)民打開網(wǎng)站看上去非常難看，但是在搜索引擎搜索的時(shí)候他們網(wǎng)站的爆光度非常強(qiáng)。另外一種就是走UEO路線，他們的網(wǎng)站網(wǎng)民們看上去非常漂亮，當(dāng)然有的速度也很慢，因?yàn)槊拦ぴO(shè)計(jì)的時(shí)候沒有把圖片等處理好，但是這類網(wǎng)站在搜索引擎中基本上是搜索不到的，這類網(wǎng)站主要是設(shè)計(jì)和廣告公司類的，在這時(shí)候SEO與UEO各有不同，大家應(yīng)當(dāng)說選擇誰。如果你是想針對(duì)營銷，那么你可以偏向 SEO，如果你是想針對(duì)網(wǎng)民瀏覽體驗(yàn)，那么你最好選擇UEO，當(dāng)然是兩者都選擇是最好的。
So far, in our domestic basically people are going two extreme, or is a go the way of SEO, Internet users open web site looks very ugly, but in a search engine when they website critical photometric was very strong. Another is to go UEO route, their web site Internet users look very beautiful, and of course some speed also slowly, because the artists of the picture when did not design processing good, but this kind of web site in the search engine is basically can't search, this kind of site is primarily design and advertising company kind, at this time UEO SEO and different, you ought to say who choose. If you want to on sale, so you can turn to SEO, if you want to browse for Internet users experience, so you'd better choose UEO, of course, is both choice is the best.

也可以簡(jiǎn)單的這樣認(rèn)為：你如果希望吸引潛在的客戶來到你的網(wǎng)站，那請(qǐng)重視SEO吧，如果你希望你的潛在客戶看到網(wǎng)站后更愿意與你合作，那請(qǐng)重視UEO吧。一個(gè)是讓客戶來到網(wǎng)站，另一個(gè)是，留住客戶。
Can also think so simple: if you want to attract potential customers come to your website, please pay attention to the SEO right, if you want your potential customers see sites are more willing to cooperate with you, please pay attention to the UEO it. One is that customer come to web sites, and the other is a, retain customers.

在但實(shí)際中，真正能將SEO實(shí)現(xiàn)UEO化是非常困難的，畢竟一個(gè)網(wǎng)站的整體運(yùn)營是需要眾多因素的協(xié)調(diào)與平衡。但是相比UEO與SEO而言，UEO應(yīng)首放其前。
In but the actual, real can realize the UEO will SEO is very difficult, and after all a web site overall operation is need many factors coordination and balance. But UEO compared with SEO is concerned, UEO should be put before the first.
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