做好網(wǎng)絡(luò)營銷 網(wǎng)站設(shè)計(jì)很重要

網(wǎng)站是企業(yè)在互聯(lián)網(wǎng)上宣傳自身品牌和形象的窗口，在網(wǎng)絡(luò)營銷中起著至關(guān)重要的作用。而網(wǎng)站設(shè)計(jì)的好壞與否直接決定了瀏覽者對企業(yè)實(shí)力和企業(yè)形象的評價(jià)，良好的網(wǎng)頁設(shè)計(jì)對提升企業(yè)形象，增強(qiáng)企業(yè)市場競爭力，增加企業(yè)的無形資產(chǎn)都是至關(guān)重要的，很多時(shí)候，網(wǎng)站風(fēng)格的準(zhǔn)確樹立，可以幫助網(wǎng)站成功一半。
On the Internet site is the enterprise market itself and the image of the brand window, network marketing play a crucial role. And the website design of good or bad or not directly determine the visitors to the enterprise strength and the enterprise image of the evaluation, good web design to promote the enterprise image, enhance the enterprise market competitiveness, and increase the intangible asset of an enterprise are all very important, most of the time, the web site of the style of the accurate setting up, can help website half success.

網(wǎng)站設(shè)計(jì)是技術(shù)與藝術(shù)合理、有機(jī)的結(jié)合。緊跟時(shí)代步伐，網(wǎng)站建設(shè)的要求將隨著科技的進(jìn)步不斷變化，整體、統(tǒng)一、便于識別的視覺效果將會(huì)催生有創(chuàng)意、有風(fēng)格、有特色的網(wǎng)站的設(shè)計(jì)，從而對品牌企業(yè)、產(chǎn)品的形象產(chǎn)生一定的效應(yīng)。
Website design is reasonable technology and art, the organic union. Keep pace with the pace, website construction requirements will with the progress of science and technology changes, whole, unified, facilitate recognition visual effect will gave birth to have originality, style, characteristics of the design of the website, and the brand enterprise, product image produce certain effect.

如何建立一個(gè)實(shí)用、美觀的網(wǎng)站，如何使網(wǎng)站結(jié)構(gòu)清晰合理、內(nèi)容準(zhǔn)確詳實(shí)、頁面生動(dòng)鮮明，如何保證自己的網(wǎng)站能夠在廣闊的網(wǎng)絡(luò)世界中脫穎而出，品盛網(wǎng)絡(luò)認(rèn)為網(wǎng)站建設(shè)策劃方案是建設(shè)網(wǎng)站之前必須要考慮的問題，我們將網(wǎng)站SEO策劃細(xì)節(jié)分為：欄目策劃、功能策劃、風(fēng)格策劃、內(nèi)容策劃。
How to build a practical, beautiful web site, how to make the website structure is clear, accurate and reasonable content vivid page, how to ensure your website can in vast network world to the fore, product and network think website construction planning scheme is construction site have to consider the problems before, we will web site planning details are divided into: program planning, function planning, style planning, content planning.

(1)網(wǎng)站欄目策化(The web site for columns)

網(wǎng)站的欄目是構(gòu)成網(wǎng)站最重要的部分，可以說是網(wǎng)站的骨架，是承載網(wǎng)站內(nèi)容的基礎(chǔ)，好的欄目設(shè)置，可以幫助用戶更好的了解和使用網(wǎng)站，提高用戶的停留時(shí)間，從而增加企業(yè)的商業(yè)機(jī)會(huì)，合理的欄目設(shè)置，可以更好的展示企業(yè)的文化、核心價(jià)值、產(chǎn)品信息、解決方案等客戶最關(guān)心的問題。
Section of the web site is the most important part of a web site, can saying is the frame of website, is the foundation of carrying website content, good column setup, can help users to better understand and use of the site, improve the residence time of users, and increase enterprise business opportunities, reasonable topic setting can better display the enterprise culture, the core value, product information, solutions for customer the most concern.

(2)網(wǎng)站功能策劃(Site function planning)

網(wǎng)站功能是網(wǎng)站最終能夠被用戶使用的根本，不同的企業(yè)，對網(wǎng)站有不同的功能需求。我們將根據(jù)您的實(shí)際需求制定最貼身的技術(shù)方案。CNB尚品中國技術(shù)解決方案主要包括網(wǎng)站的軟件環(huán)境、硬件環(huán)境：
Site function is web site can be used eventually user basis, different enterprise, on web sites have different functions requirements. And we will give you the actual demand of the most personal technical plan. CNB shang pin China technical solutions include web site software environment, hardware environment:

A、網(wǎng)站開發(fā)語言(ASP、.NET、PHP)
Web development language (ASP,.net, PHP)

B、數(shù)據(jù)庫類型(SQL Server、MySql、Access)
Type of database (SQL Server, MySql, Access)

C、服務(wù)器類型(虛擬主機(jī)、服務(wù)器租用、主機(jī)托管等)
Server type (virtual host, server rents, hosting, etc)


(3)網(wǎng)站風(fēng)格策劃(Website style planning)

網(wǎng)站的風(fēng)格定位是網(wǎng)站走向成功的起點(diǎn)，其重要性應(yīng)得到足夠的重視。影響網(wǎng)站風(fēng)格定位的主要因素有公司企業(yè)文化、行業(yè)特征、產(chǎn)品定位、客戶定位、市場定位等。綜合考慮這些因素，品盛網(wǎng)絡(luò)的網(wǎng)站設(shè)計(jì)師、分析師以及策劃師聯(lián)合對網(wǎng)站進(jìn)行風(fēng)格定位，風(fēng)格定位的準(zhǔn)確性是網(wǎng)站成功與否的關(guān)鍵所在。網(wǎng)站風(fēng)格主要包括：
The website's style localization is the starting point of the website to success, its importance should get enough attention. Influence the website the main factors of style localization company has a corporate culture, industry characteristics, product positioning, customer orientation, market positioning, etc. Considering these factors, product and the network web designer, analysts and planner combination of the website localization style, style localization accuracy is key to the success of the web site. Website style mainly include:

A、站點(diǎn)的CI(標(biāo)志，色彩，字體，標(biāo)語)
The site's CI (symbol, colors, fonts, slogans)

B、版面布局
Page layout

C、瀏覽方式
To browse a way

D、交互性
interactive

5、網(wǎng)頁表現(xiàn)形式
Web page form

(4)網(wǎng)站內(nèi)容策劃
Website content planning

如果說欄目是網(wǎng)站的骨架，那內(nèi)容就是網(wǎng)站真正的核心，網(wǎng)頁漂亮美觀固然重要，可是真正能吸引和留住客戶的是內(nèi)容。所以，對內(nèi)容的組織和提煉就變成了網(wǎng)站建設(shè)過程中最關(guān)鍵的一個(gè)環(huán)節(jié)，網(wǎng)站獨(dú)創(chuàng)的有價(jià)值的內(nèi)容不但可以提高訪問用戶的黏貼度，更能有效的提高網(wǎng)站在搜索引擎中的排名，從而吸引更多的用戶，對產(chǎn)品合理的分類和描述，對企業(yè)產(chǎn)品的銷售起到無法估量的作用。網(wǎng)站內(nèi)容更新頻率同樣是衡量一個(gè)網(wǎng)站水平的重要指標(biāo)，品盛網(wǎng)絡(luò)專業(yè)的網(wǎng)站策劃團(tuán)隊(duì)為您提供最佳的內(nèi)容組織方案，讓您的網(wǎng)站變成一個(gè)對客戶真正有價(jià)值的網(wǎng)站，從而為您創(chuàng)造利益最大化，超越竟?fàn)帉κ?
If the column is site skeleton, the content that is the core of the real web site, web pages beautiful appearance is important, but really able to attract and retain customers content is. So, for the organization of content and refining becomes a website construction process most key of a link, the web site of the content of the original value not only can improve the user access all degrees, more can effectively improve the web site in the search engine rankings, so as to attract more customers, products and the reasonable classification description, enterprise products sales have inestimable role. Website content is also update frequency measure of a web site the level of the index, product and professional website network planning team to provide you with the best content organization plan, let your website into a real value to customers of the website, and you create benefit maximization, beyond competitive match.

現(xiàn)如今，雖然傳統(tǒng)的營銷模式仍然是一些產(chǎn)品的主要銷售和宣傳渠道，但隨著網(wǎng)絡(luò)的飛速發(fā)展和廣泛普及，網(wǎng)絡(luò)已經(jīng)慢慢滲透到社會(huì)的每一個(gè)角落。中國有5億多網(wǎng)民，如果你的產(chǎn)品或服務(wù)不能搶占網(wǎng)絡(luò)領(lǐng)域商機(jī)，就等于失去了這部分潛在消費(fèi)人群，失去了擴(kuò)大市場銷量、增加市場份額的機(jī)會(huì)。最主要的是會(huì)對企業(yè)今后的宏觀發(fā)展帶來巨大的阻礙和影響。面對這一現(xiàn)實(shí)問題，尚品中國網(wǎng)絡(luò)營銷專家認(rèn)為，網(wǎng)絡(luò)營銷對大部分中小企業(yè)來說就是實(shí)現(xiàn)超越發(fā)展、開拓新的市場領(lǐng)域、帶領(lǐng)企業(yè)峰回路轉(zhuǎn)、精準(zhǔn)把握消費(fèi)人群的利器。
Nowadays, although the traditional marketing model is still some main sales and publicity channels, but with the rapid development of network and widely available, the network has been slowly seep into every corner of the society. China has more than 500 million Internet users, if your product or service can't preempted network domain business opportunities, is to lose this part of the potential consumer group, and expand the market sales, lost the opportunity to increase market share. The most is to the overall development of enterprise future bring huge obstacles and influence. Face the reality problem, shang pin network marketing experts think China, network marketing for most small and medium-sized enterprise, is to overtake development, to open up new markets, lead the enterprise, accurate grasp turns consumer groups and the tool.
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